The Latest Google Update and What It Means To You

The most recent Panda Update was released in early March 2012 and is just an extension of the prior Panda updates from Google.  You may be asking yourself, “What in the world do Pandas have to do with search engines and why should I care?”  The Panda updates (the newest version of the Google search engine algorithm, oddly named for sure) represent a major overhaul in the Google search algorithm to filter out low quality content in the search results as well as to ensure that the results that are at the top of search are there because of legitimate, quality content, references and links.

The short story is that Panda has made it harder for people to create a façade of authority online in order to boost their search rankings, which means that businesses that are relying on certain tactics to get them to the top of the search rankings (or working with SEO companies using those tactics) are going to find themselves going nowhere fast, possibly losing their top rankings or not getting there at all despite all of their efforts.  The moral of the story, have an Online Marketing Strategy, not just tactics, and make sure whoever you work with to provide SEO services for you can help you create a strategy to get results that last.