Top 5 Mistakes Brands Make that Confuse Customers
Confusion is never good in marketing. Confused prospects don’t become customers. Confused prospects don’t know what you offer, what makes you different, or why they... Read More
Tips for Clarifying your Brand’s Message
Marketing consultants frequently tell you to ‘clarify’ your brand’s message. If customers are confused by your brand, they struggle to understand your product or service.... Read More
How to Humanize Your Brand Online
Building trust on the internet is a lot like building trust in the real world: it takes a lot of time to build trust and... Read More
