How to Extract Maximum Value from Free Blog Posts: Tips & Strategies
If you search for “digital marketing tips” online, you’ll find plenty of people who recommend publishing free blog posts and guides. Yes, free blog posts and guides can attract attention to your business. They can establish you as a thought leader in your space and help customers solve tricky problems. Unfortunately, simply publishing blog posts... Read More
Top 5 Mistakes Brands Make that Confuse Customers
Confusion is never good in marketing. Confused prospects don’t become customers. Confused prospects don’t know what you offer, what makes you different, or why they should buy what you’re selling. Even the world’s biggest brands make mistakes that confuse customers. Some companies spend millions of dollars on marketing – only to create a muddled brand... Read More
How to Maximize Revenue from People Who Said No
Let’s face it, you can’t please everyone. Inevitably, some people don’t want to buy what you’re selling – and that’s okay! One of the tricks to improving your revenue over the long haul is to learn how to extract maximum value from ‘no’ customers. By implementing a few basic strategies, you can maximize revenue from... Read More
Tips for Clarifying your Brand’s Message
Marketing consultants frequently tell you to ‘clarify’ your brand’s message. If customers are confused by your brand, they struggle to understand your product or service. They may not understand what makes you different. They don’t know why they should pick you instead of a competing company. As marketing expert Donald Miller explains, “If you confuse,... Read More
The Best Free and Cheap Marketing Tools to Help Any Business Succeed During the Pandemic
The COVID-19 pandemic has challenged businesses around the world. Fortunately, businesses have more ways than ever to maximize productivity, communicate with clients, and manage teams remotely. Businesses also have more marketing tools than ever, including software, platforms, and subscription-based services that simplify marketing. Today, we’re highlighting some of the best free and cheap marketing tools... Read More
4 Trends During COVID-19 Pandemic That Could Help Local Brick-and-Mortar Businesses
The COVID-19 pandemic has been devastating for many businesses across the country. But as some businesses have failed, others have seized opportunities. The COVID-19 has introduced new challenges and opportunities for all types of businesses – even businesses that aren’t traditionally online. Today, we’re highlighting some of the hopeful trends happening in the midst of... Read More
Tips for Managing a Team Remotely: How to Boost Engagement, Encouragement, and Morale
Over the last few months, managers have faced a crash course in remote team management. You might be an effective manager in an office, but managing remote teams comes with new challenges. Fortunately, you’re not alone. Workplaces around the world face similar issues. While some organizations have faltered during the COVID-19 pandemic, others have thrived... Read More
4 Digital Marketing Strategies Businesses Are Using During the Coronavirus Pandemic
The coronavirus pandemic has impacted virtually every business in the country. But entrepreneurship is all about recognizing opportunity – and businesses that have taken advantage of unique coronavirus pandemic opportunities have been thriving for months. Today, we’re highlighting some of the best digital marketing strategies businesses are using to thrive during the coronavirus pandemic. 4)... Read More
5 Reasons You Should Launch an Online Course
There are more online courses today than ever before. You can take online courses through Harvard Business School. You can become a certified accountant through an online course. Online courses are no longer just the domain of higher education or digital marketers. Today, a growing number of small businesses are launching their own online courses.... Read More
More Than Just Ads: 6 Underrated Ways your business Can Use Video Marketing
It’s no secret that video marketing has exploded in recent years. Image-heavy platforms like Instagram and Facebook are checked by billions of people every day. You can read countless guides explaining how to use video advertising to market your business online. However, video marketing is about more than just clever commercials, 15-second digital ads, and... Read More