Outside help works best when a few things are already in place on your side. This guide walks through what to have ready, so the first months go to growth instead of catch-up.
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Much of what decides whether outside marketing help pays off is settled before the work starts. What are you trying to grow? How will you know it's working? Who on your team makes the calls, and how quickly?
When those answers are clear, a marketing partner can spend the first months building. When they aren't, the first months go to finding them. This guide helps you get them in place first, whoever you end up working with.
Not "more leads," but how many, of what kind, by when, and what one is worth to you. If you can't yet put a rough value on a new customer, that's the first thing to work out.
Someone on your side who can answer questions, approve work, and make decisions in days rather than weeks. Outside help moves at the speed of your approvals.
Your domain, website, analytics, ad accounts and customer list should belong to your business, with access you can grant and take back. Sort this out before anyone else logs in.
More inquiries only help if someone answers them quickly and follows up. Check who handles new leads today, how fast, and what happens to the ones that don't buy right away.
All eight items, what "ready" looks like for each, a short self-check on timing, and a one-page summary to bring to your first conversation.
Download the Free Guide →Owners and marketing leads at established businesses who are thinking about bringing in outside marketing help, whether for the first time or after a stretch of doing it in-house. If you're weighing whether now is the time, start here. Most of it you can work through yourself.