So you’re interested in outsourcing your blog.
Paying for blog management can be a life-changing decision. Okay, maybe not life-changing. But it is a valuable way to attract customers and traffic to your business online.
Why would you pay someone to manage your blog? Should you pay someone to manage your blog? Today, I’m going to share the most important benefits of outsourcing your blog management:
5) Establish yourself as a thought leader in the industry
“Thought leader” is one of those buzzwords thrown around a lot on the internet.
But it’s a good way to describe anyone whose opinions are respected within a certain industry. Becoming a thought leader in an industry doesn’t usually happen overnight. It takes years of experience. It means you have to share your opinion online and offer real value to other people within a certain industry.
One of the best ways to share your opinion online is through your blog.
When you outsource blog management, you’re devoting an entire team to your blog. This team is devoted to researching, writing, and producing content that people in your industry actually want to read.
That team is devoted to finding real industry experts who can intelligently comment on recent issues.
By establishing yourself as a thought leader within an industry, you can be the blog, the Twitter account, or the online personality people turn to when they seek an intelligent opinion. That gives you a massive amount of power within an industry. What you choose to do with that power is up to you.
4) Increase your chances of “going viral”
No marketing companies can guarantee “going viral”. Because let’s be honest: we can’t really predict which video or article is going to be the next Gangnam Style.
Viral content doesn’t always make sense. But marketers who know the industry can spot certain trends. They know the typical length of viral videos and they know how long people spend skimming an article before they click the back button.
The cool thing about the internet is that all you need is one blog post to go viral. Maybe you issued a strong statement against a recent controversy. Maybe you wrote a bold new opinion that caught the eye of an industry leader.
Or maybe you just posted something so stupid and funny that people have to laugh.
Whatever the case, going viral is guaranteed to change the outreach of your business. When you work with digital marketing professionals, you vastly increase your chances of going viral.
3) It’s like having a dedicated CRM team
Your blog may be the first thing people see when they interact with your company. Your blog post may have been retweeted by a friend or popped up on Facebook.
Whatever the case may be, your relationship with a potential customer starts at that moment.
As the individual starts reading your blog, the goal is to convert them into a paying customer. That doesn’t always mean shoving content into their faces. Instead, it means providing them with useful information that gives them real value towards their goals.
Outsourcing blog management is kind of like a 2-for-1 deal. You get a dedicated team of blog management experts who can affordably guide your blog into success. At the same time, you get the resources of a dedicated Customer Relationship Management team.
Blog management firms provide a public face for your company. They can respond to comments and criticisms faster than you would be able to on your own. They can address recent trends and build a dedicated following of fans.
Ultimately, your blog may be the only part of your company a customer interacts with before they make a purchase.
2) You can build better calls to action no matter what you’re selling
Some of our clients initially didn’t want to start a blog online. Why would anyone want to read about screwdrivers, medical imaging technology, or industrial vehicle maintenance?
How do you get content like that to go viral in this day and age?
The truth is: billions of people use the internet every day. Somebody, somewhere is interested in what you’re selling.
The only question is: how are you going to get your message to that target audience?
Blog management services help you spread that message while building intelligent calls to action throughout your piece.
You can sell just about anything online. With the help of a dedicated team of blog management specialists, you can build better calls to action no matter what you’re selling.
1) Save yourself time and money
Blogging ain’t easy. At least, writing good blog posts ain’t easy.
It takes a lot of time out of your day. Some marketing experts recommend spending an hour around lunch writing a blog post for your industry. But then when are you going to eat lunch?
The truth is, most industry experts and business managers don’t have time to maintain an active blog.
Sure, you might squeeze out a few hundred words every month. But posting smart content a few times each week? Forget about it.
Here are some of the services we provide as part of our blog management services:
-Manage editorial calendar and develop intelligent content marketing strategies
-Research content trends and identify the content your audience likes to read
-Promote your content on social media, newsletters, and other blogs
-Track analytics and reveal the hard data behind your blog’s outreach
-Recruit writers who are genuine industry experts
-And much more
Ultimately, outsourcing blog management saves yourself time. It takes the headaches out of blog management and lets industry experts focus on whatever they do best.
Renew Marketing offers data-driven blog management services
At Renew Marketing, we offer proven blog management services backed by real data. We assign a team of digital marketing professionals to your blog and identify strategies that will drive your blog to the top of its industry online. Then, we put those strategies into practice.
To learn more about how we can help your business maximize its online presence, fill out our contact form here.