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The Best Free and Cheap Marketing Tools to Help Any Business Succeed During the Pandemic

 Todd Tyler    Marketing Strategy

The Best Free and Cheap Marketing Tools to Help Any Business Succeed During the Pandemic

The COVID-19 pandemic has challenged businesses around the world.

Fortunately, businesses have more ways than ever to maximize productivity, communicate with clients, and manage teams remotely.

Businesses also have more marketing tools than ever, including software, platforms, and subscription-based services that simplify marketing.

Today, we’re highlighting some of the best free and cheap marketing tools to help any business succeed during the pandemic.

Any Social Media Platform (Free)

Social media is free, and it’s one of the best marketing tools for ROI.

When used correctly, social media can give you millions of dollars of business with zero money spent.

You may think social media isn’t worth it, or that your audience isn’t on social media. But that’s not true. Whatever your audience may be, at least some of them are on social media.

As of 2020, 40% of people above age 65 use social media daily (with over 90% of people under age 34 using it daily).

Nearly 1 in 5 people above age 80 are social media users. Social media usage has always been popular among younger demographics, but it’s surging among older demographics as well.

Whatever you’re selling, you have an audience of buyers sitting on social media waiting to hear your offer. It’s the best free marketing tool available today in terms of ROI.

Think with Google (Free)

Google recently launched a free service called Think with Google. You can use Think with Google to see exactly what your audience searches for online.

You can view which searches are trending among your targeted demographic, insights into how your audience thinks, and detailed information about the products and brands in any specific category.

The goal of Think with Google is to give businesses quick, easy-to-understand, actionable insights into how audiences think. Some businesses pay marketing agencies for this information. Thanks to Think with Google, small and medium-sized businesses can compete.

Moz Keyword Explorer (Starting at Free)

Moz is one of the best-known SEO companies available today. The company has grown into a juggernaut in the SEO space.

Today, Moz offers its basic SEO platform, Keyword Explorer, to anyone for free. You can use Moz’s platform to research keywords, analyze search engine results, view monthly volume, and check CTR, among other metrics.

If you want detailed insight into your business’s online presence without paying a fortune, then Moz’s Keyword Explorer is a great place to start.

Moz has also invested considerably into making its platform user-friendly. The platform displays complex information in a colorful and easy-to-understand way. Even if you have limited SEO experience, you can get detailed insight into your company’s online presence with Moz.

Check out Moz’s Keyword Explorer here: https://moz.com/explorer

HubSpot CRM

HubSpot offers a free customer relationship management (CRM) platform suited for a range of small and medium-sized businesses.

HubSpot’s CRM gives you full visibility into your sales pipeline in real time. Plus, you can add up to 1 million contacts with no time limit or expiration date, making HubSpot ideal for all types and sizes of businesses.

Overall, HubSpot’s CRM platform offers the functionality of a high-end platform – completely for free. If you’re debating the need for enterprise-grade CRM, then HubSpot’s CRM is one of the best free marketing tools available today.

Businesses with more advanced CRM needs, meanwhile, can buy HubSpot’s Sales Hub, which adds more advanced data and CRM management capabilities.

Adobe Spark (Starting at $10 Per Month)

Have you ever wondered how some SMBs create professional-grade marketing materials effortlessly – while others struggle to create any type of content?

Adobe Spark can help bridge the gap. Starting at $10 per month with a free trial available, Adobe Spark includes access to three web or mobile apps, including:

  • Spark Page
  • Spark Post
  • Spark Video

Using these three tools, SMBs or marketers can easily create graphics, videos, and entire webpages in minutes using pre-built, professional-looking themes. Adobe Spark makes it look like you have an entire in-house marketing department – even if you don’t.

HootSuite (Starting at $29 Per Month)

HootSuite and similar social media marketing tools make it easy to manage your presence across multiple accounts. With all the social media channels available today, managing accounts individually can be overwhelming.

HootSuite and other social media marketing tools can help. From a single platform, you can manage dozens of social media profiles effortlessly.

For those unwilling to pay for HootSuite, other free or cheap social media marketing tools are available, including:

  • SmarterQueue
  • Buffer
  • Later
  • Friends+Me
  • Zoho Social

Most social media management tools have free plans or free trials available, allowing you to easily try the software to see if it works with your unique needs.

Google My Business

Google My Business makes it easier than ever to manage local business listings across Google’s products and services.

Google listings are crucial for any brick-and-mortar business. A strong local rating drives customers to your business. A bad rating drives customers away.

Google My Business is free to use, and Google is adding new features all the time. Today, Google lets businesses list advertisements directly within the Google Maps profile, for example, driving customers to your business.

If you want a free way for your brick-and-mortar business to immediately impact foot traffic, then optimizing Google My Business is a no-brainer. It’s one of the best free marketing tools available today.