Social Media Marketing (SMM)

Social Media is all the rage these days, but is it really a good fit for you?  Social Media Marketing uses the various social media networks such as Facebook, Twitter, Youtube, and Google + to communicate with your audience and help spread your marketing message.

Social Media has definite pros and cons and can be a great solution or a nightmare depending on your business and audience.

The upside to social media is that it acts as an amplifier for your word of mouth marketing efforts, making it easier for your customers to share their experience with your business with their friends and circles of influence.  It’s fast and easy for them and that’s good news for you, if the experience is a good one.  So if you are providing excellent customer service and really exceeding expectations for your customers, then social media will help that message spread far and wide, fast.

The downside is the same scenario, but in reverse.  If your customers are having a negative experience with your business, then it’s fast and easy for them to share that with their friends and circles of influence and all of the sudden you have an online reputation management problem.

For most service based businesses, I suggest some social media monitoring and engagement to watch for issues in their customer service processes as it can act as an early warning system if used properly.

Also, social media activity is becoming a more important factor in the search results, meaning that the search engines are factoring in social media queues into the search ranking factors, so having some social media presence is going to be more important for many businesses moving forward even if only as a secondary item to support their SEO efforts.

Social Media is an excellent channel for audience engagement and is a great solution for many businesses.

Schedule a free consultation now to find out if Social Media is right for you!