How Can Your Small Site Compete With Larger, More Popular Competitors?
One of the most frustrating things about internet marketing is that you’re rarely the biggest player in your niche.
Somebody, somewhere, has a more popular website that brings in more advertising revenue and has higher overall search rankings.
Whether you’re competing with an Amazon store in an online shopping niche or CNN for news coverage, you’re up against some tough competition. Today, Renew Marketing is going to show how your small site can compete with more popular websites.
Fresh content is your secret weapon.
Google puts a heavy emphasis on two things: fresh content and old, established domains. In a perfect world, you have owned a domain since 1998 and have uploaded fresh content every day since then.
You probably don’t live in that perfect world.
That’s why you need to use fresh content to your advantage. If your new website is going up against an older website, then fresh content may be the leverage you need to succeed.
Fresh content gives you all of the following advantages:
– Attract social media traffic
– Comment on new developments, news stories, or ideas before your competitors
– Create an engaging blog
‘Fresh content’ is about more than just uploading a blog post every day or two; it’s also about adapting your site to a new idea. If a new social media site suddenly becomes popular, then small, agile sites can more easily adapt to those changes than larger, more established sites.
It’s kind of like guerilla warfare: if your small army is going up against a much larger competitor, then you have to beat the enemy with maneuverability and quick action as opposed to full-scale head-on confrontations.
Attract unique users and dominate unique niches
Large websites don’t appeal to everyone. There’s always some niche that a large website ignores.
Identify that niche and develop your website around it. If it’s a larger niche, then you can base your entire website around attracting that specific type of user.
Of course, you don’t have to build your entire site around this niche. If it’s a smaller niche, you can build a section of your site that caters to this unique niche. This could be the boost of traffic you need to succeed.
At the very least, you’ll develop a strong core user base devoted to your brand.
Let’s say you’re tackling CNN.com for online news coverage. CNN has sections for Tech, Entertainment, Health, Travel, and much more. CNN does not, however, offer sports coverage directly on its site, and it heavily emphasizes U.S. news over international news. You can capture sports fans interested in general news stories, or you can capture traffic interested in reading U.S. news that equally emphasizes world news.
Does it sound impossible to compete with larger brands like CNN? Consider that The Huffington Post started as a two-person blog and is now one of the largest news agencies in the world.
The ultimate goal here is to become an authority on a niche topic. If you can do that, then you can start branching out and attract traffic to other niches which compete with your larger competitor.
Understand content marketing
“Content is king” is something a lot of people say but most don’t understand.
Of course content is king. Content is everything you see on a website. What else would keep visitors interested in your site?
If you want your content to reign successfully as ‘king’, then you should follow some smart rules of content marketing, which include:
– Be insightful
– Be funny
– Be useful
If you can do one or more of those things, then you’re destined to attract attention online. Some of it will be positive attention, and some of it will be negative. Just like the offline world, any publicity is good publicity.
By implementing the strategies listed above, even the smallest Davids can compete with the largest Goliaths.