Running Out Of Ideas for your Business’s Blog? Let’s Brainstorm
Blogging is a great way for companies to enjoy a number of valuable benefits. Blogs provide an SEO boost and attract long-tail search traffic.
But blogs are useless without high-quality posts. Businesses in every industry struggle to think of interesting blog topics. The ideal blog post draws in traffic and forces users to read every word.
Look at other company’s blogs in your niche
One of the best ways to brainstorm blog post ideas is to look at what your competitors are doing. You don’t have to copy their blog posts or titles. Instead, take an idea in part of their blog post and run with it. Expand on their ideas and, if applicable, link back to your competitors. You may also consider asking for a backlink on your competitors’ article. Or, leave a comment asking readers to check out your response.
Respond to topical news events
News is going on every day around the world. Even the most obscure industries and niches are affected by recent news.
How has a recent news event affected your company? Can your company make a statement on the news event? What effect will the news event have on your industry?
Charities, fundraising, and positive employee news
There’s more than enough bad news in the world. Why not take a different approach and share some good news with your website visitors?
Maybe your business recently participated in a fundraising event – like a charity run. Or, maybe an employee recently did something remarkable in the community. Stories like this have a chance of being picked up by local news stations, which means great exposure for your company and backlinks from quality sources.
Ask your employees for input
Some of the best company blogs rely on input from each employee. Your employees may be experts in their particular field. No matter which type of business you’re running, your employees likely have some unique skills or knowledge. Share that knowledge with the world in the form of a blog post.
This is a particularly valuable tip if you’re in any type of specialized industry. If you’re in an industry where only a handful of other companies are operating, then there may not be any good information available online about that industry. You have an opportunity to break new ground and share valuable information with the world.
You don’t have to share industry insider secrets. However, telling your employees to write one good blog post per week is a great way to draw relevant traffic to your blog.
Even the most boring industries can have exciting blogs
Whether you’re a weapons manufacturer or a baker, every industry has something exciting to share. Sometimes, you just have to get creative.
Let’s say you work in an industry that some people would consider boring: cardboard box manufacturing. Your company makes cardboard boxes.
Instead of writing blog posts about the dimensions of cardboard boxes or the consistency of cardboard, think outside the box – so to speak. Here are some ideas:
-Top 10 Most Mysterious Objects Ever Put into a Cardboard Box
-The World’s Best Cardboard Box Forts
-5 Creative Ways to Use Cardboard Boxes Around Your Home or Business
At the end of the day, you’re still writing about cardboard boxes and attracting cardboard box-related traffic to your business. You are not, however, making your visitors bored.