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New to Dallas Internet Marketing? Here Are Some Terms You Should Know

 Renew Marketing    Internet Marketing

New to Dallas Internet Marketing? Here Are Some Terms You Should Know

The internet has been a major part of our lives for over two decades. But in spite of that fact, many businesses have not yet taken advantage of the massive potential of internet marketing.

If you’re a Dallas-based business that is ready to start creating more leads through internet marketing, then keep reading to discover key industry terms and information you should know before you proceed.

Search Engine Optimization: This is the practice of increasing a website’s search engine rankings. Search Engine Optimization, more commonly known as SEO, involves hundreds of different tactics, and different tactics – like guest posting and article marketing – can be blended together to create the best possible results.

Pay Per Click: Pay Per Click advertising involves paying an advertising agency for every visitor they send to your site. The internet’s biggest Pay Per Click (PPC) advertising agency is Google AdWords. The basic premise of PPC is that you pay, say, 25 cents for a single click and then turn that 25 cent click into a $25.00 sale. So as long as you can convert more than one out of every 100 customers, you will be able to create a profit through PPC marketing Dallas.

Social Media Marketing Dallas: Social media is one of the most powerful weapons in a company’s arsenal. It has the power to ignite storms of negative public reaction, as was the case with the infamous Aurora hashtag controversy earlier this summer. It also has the potential to show customers your company’s best qualities. When you work with a social media marketing Dallas company, you can increase the outreach of your social media campaigns while drawing new traffic to your business for free.

Keyword: Keywords play an important role in SEO. Keywords are the words that prospective customers type into a search engine in order to find your site. For example, if you’re selling shoes online, then you’ll want to target keywords like “designer women’s shoes”, “buy shoes online”, “women’s shoes” and other related terms.

Conversion: Conversions are completed actions that have taken place on your site. For example, you could say a conversion has taken place after someone visits your business’s website and purchases a product. The more conversions you get, the higher your conversion rate will be.

Backlink: Backlinks are the foundations of a good SEO campaign. As the name suggests, backlinks are the links that point back towards your website. Backlinks can look like this or they can look like this: https://renew-marketing.com/. The words that link to the site are called anchor text, and it’s important to diversify your anchor text when creating backlinks. So, instead of creating hundreds of backlinks to your shoe site that say “women’s shoes”, you should also create backlinks with your other keywords.

Landing page: This is the page that visitors first see when they visit your site. The right landing page can make a world of difference in the success of your business’s website. If visitors frequently visit your site only to click the ‘back’ button, then it could be a landing page problem. A good landing page has something that draws the attention of clients before directing their attention to a ‘call to action’ – which tells them what they should do next. Optimizing your site’s landing page often involves something called split testing, which involves showing users two different landing pages and measuring which one has a higher conversion rate.

Ready to maximize your internet marketing Dallas campaign?

Dallas-based businesses that are ready to expand their online marketing presence are urged to contact Renew Marketing today. Renew Marketing offers free 15-minute consultations to all prospective clients. During this consultation, Renew Marketing will identify any areas of your business that could be expanded to attract new clients.

Today, 97% of customers search the internet before working with a business. If you want your business to maximize online conversion rates and increase ROI, then contact Renew Marketing today!