What Can We Do For You?

Hi, I’m Todd Tyler.

I imagine that you’re probably expecting some high pressure sales pitch, or for me to drone on and on about how great I am and all manner of details about my background, resume, and achievements.

Well, I’ve been doing this stuff long enough to know that you really don’t care about me… very much at all.

What you DO care about is whether I can help you or not.

For many readers, the answer is no.

Here’s why:

I’m not a magician, or an alchemist.  I’m not able to turn feces into gold no matter how hard I try.

Many people, for whatever reason, think that digital marketing is some sort of “magical process” that manifests leads and buyers from thin air and that you can have any half baked product or service and if you apply the magical elixir of digital marketing to it then it makes you rich.  Nothing is further from the truth.  Digital marketing is very effective, but you still need a viable business, a great product or service, and a lot of commitment and hard work in order to succeed.

So if you don’t already have a profit generating business and if you’re not willing to work at least twice as hard as you think it will take to make it continue to grow and succeed, then I’m not your man.

 

If you’re not willing to spend money on advertising, then many of my strategies and recommendations will not be applicable for you.

I know the Internet is rife with people claiming that you can get rich easily and get “free” traffic using all manner of tricks and schemes.  Do some of them work?  Probably.  But building your business on some temporary trick, scheme or loophole is a bad plan, and I don’t participate in bad plans.

If you’re looking for a “free ride”, “easy money”, or “mailbox money”, I don’t want to work with you.

Is it possible to create a business that generates considerable recurring revenue that doesn’t completely control your life?  Yes, it is.  I’ve done it and helped clients do it also.  But it takes years of hard work, and even once it’s built it takes a considerable amount of work to maintain.  It’s still a business, and requires work, dedication and commitment in order for it to survive and thrive.

If you’re not interested in that type of effort and commitment, then I’m not for you.

 

Still here?  Good.

Here’s what you can expect from me:

• Actionable strategies and tactics you can use in your marketing right now, for free …which are usually followed by:
• Blatant sales pitches.

Yes, I’m going to try to sell you stuff… blatantly and without apology.  I’m a marketer, that’s how I make money.  Would you expect any less?

But, my blatant pitches are always preceded by really valuable strategies, tactics and resources that you can use in your business and marketing right away to get results.  And those are all FREE.

I believe that if you like the free stuff enough, you’ll want to try the paid stuff.

Pretty straight forward, right?

It’s the old “Prove to them that you can help them by actually helping them” trick.  Works like a charm.

You might still be thinking…

How Do I Know If Your Stuff Is Any Good?

Well, the smartest thing to do is just get some of my free stuff.

If you like it, you’ll probably like my paid services and offerings.  If you don’t like it, you won’t.

I suppose I should at least give you a little bit of my backstory, since you’re still here and all, so that you can get to know me a bit better.

I started my career in the 1990s as a Financial Advisor.  It was a sales and marketing heavy industry, so I learned a lot about marketing and sales.  One of my roles at the advisory firm that I worked at was helping to oversee the operations.  I researched ways to make our business more efficient by using software, and it was a game changer for us.  I became fascinated with the emerging software business in the financial services industry and also learned about the budding Internet Marketing niche.

Fast forward about 10 years and I left my career as an advisor and started a consulting firm, working mostly with financial firms.  I partnered with a friend from college who had been in IT consulting and we expanded from just financial services consulting into management and IT consulting as well.  When the market downturn of the early 2000’s happened, we found ourselves struggling, like many businesses at that time. We were on the verge of losing everything.

We re-evaluated what we were doing and taking into account our experience and strengths, we decided to get into digital marketing.  It was really hard work at first, and we didn’t make a lot of money.  Within a few years, we had built a successful agency and learned a lot about the business, much of it through trial and error.  We were fortunate to get involved in the small and tight knit community of online marketers at that time who also helped us in more ways than I can remember.

I’ve continued with digital marketing since then and have helped businesses in a variety of industries including retail, ecommerce, financial services, healthcare, home services, legal, IT, industrial, and non-profits.

Here’s Specifically What I’ll Do For You

My primary focus is to help you turn lead generation and advertising into profit with the help of automation.

I discovered something that I call Identity Based Branding, which is just a fancy name for the simple process of connecting with your audience and getting them to like you before you try to sell them anything.  I’ll help you figure out the best way to actually help your prospect before you pitch them anything.

We also help to automate marketing messages to your audience based on how they respond.

These two things together, the Identity Based Branding and the automated messages based on prospect’s behavior is in my opinion the realization of the true purpose of marketing, which is to connect you – the problem solver, with your audience – the problem havers… so that you can help them.

Are you ready?  Here’s my first blatant sales pitch:

Go here and read some of my articles.

If you like what you read, sign up for one of my free trainings.

If they help you, consider buying when I make you an offer.

Simple, right?

Thanks for sticking with me to the end.  Now, let’s get to work!

Todd Tyler