Facebook’s ‘Timeline’ Coming to Brand Pages
Facebook’s brand pages are getting a makeover. The ‘timeline’ format that is familiar to many personal Facebook users is now available for brand pages. All brand pages will transition to the new look by March 30. You can learn a bit about the new layout here: http://www.facebook.com/about/timeline. If you’re promoting your business on Facebook, don’t... Read More
The Secret to SEO Success
My recent post about the latest Google algorithm update prompted me to think about all the tactical changes and tweaks that are required to keep up with the always evolving technology in search marketing. What I notice after a number of years in this business is that although the tactics do change, the strategies (at... Read More
The Latest Google Update and What It Means To You
The most recent Panda Update was released in early March 2012 and is just an extension of the prior Panda updates from Google. You may be asking yourself, “What in the world do Pandas have to do with search engines and why should I care?” The Panda updates (the newest version of the Google search... Read More
Will You Be Found?
Are you wondering if Online Marketing is a good solution for your business? You may be using traditional marketing methods that aren’t working as well as they used to, or you may have hired a professional to help you market your business online and had a bad experience. Whatever the case, if you are trying... Read More
Search Engine Optimization (SEO)
Is Search Engine Optimization right for your business? Well, the honest answer is it all depends on your business and market. Let’s review what Search Engine Optimization (SEO) is and then I’ll explain what I mean. SEO is the process of getting your online content (typically web pages) found by the search engines and ultimately... Read More
Pay Per Click (PPC)
Is Pay Per Click marketing a good solution for your business? In many cases the answer is yes, but it may not be the BEST solution for your business. Pay Per Click (PPC) marketing is a cost per action advertising model that allows you to pay only when a prospect takes action on your ad... Read More
Social Media Marketing (SMM)
Social Media is all the rage these days, but is it really a good fit for you? Social Media Marketing uses the various social media networks such as Facebook, Twitter, Youtube, and Google + to communicate with your audience and help spread your marketing message. Social Media has definite pros and cons and can be... Read More