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Bing slowly stealing Google’s market share

 Renew Marketing    Internet Marketing

Bing slowly stealing Google’s market share

Bing has been on the Internet for a few years now. However, it took a while for Microsoft’s flagship search engine to gain any ground in a market dominated by Google.

Fortunately for Microsoft fans, statistics are showing a gradual shift towards Bing among American searchers. Earlier this year, it was reported that Bing accounted for nearly 25% of all American searches.  Today, that number has climbed to as high as 28%, according to a recent study by Experian Hitwise.

Bing still has a long ways to go before it can be considered a legitimate challenger to Google, but the mere fact that it has been able to create competition in the industry is significant – especially for Dallas companies looking to increase their presence online.bing-internet-marketing-dallas-tx

A few years ago, search engine optimization companies in Dallas only had to worry about optimizing websites for Google. Today, smart SEO firms are optimizing websites for Bing as well. With over 1 in 4 American searchers using Bing, those who have only optimized their website for Google are missing out on a significant share of the market.

On the flip side, search engine marketing agencies in Dallas that have optimized clients’ websites for Bing are capitalizing on easier rankings while capturing an attentive audience of searchers.

Bing’s gains come at the expense of other search engines. Yahoo has continued to lose ground for the ninth straight month, dropping to under 15% of total U.S. searches. Meanwhile, Ask and AOL are at a distant fourth and fifth place, respectively.

However, the most significant fact is that Bing has gained 5% on a year-over-year basis. Google, on the other hand, has dropped 5% down to 65%. While Google’s missing 5% may not have gone directly to Bing, those numbers do suggest that U.S. searchers are dropping Google in favor of Bing. Nobody is going to argue that 65% isn’t a huge market share, but a drop of that level for a company as large as Google is certainly an interesting development.

To read the full search engine usage study performed by Experian Hitwise, click here.

Search engine optimization Dallas – using internet marketing to cash in on Bing

Search engine optimization is all about staying ahead of the curve. Marketing firms that can predict where the internet is heading next are better able to prepare their clients’ websites. In many cases, the most forward-thinking internet marketing companies are the ones who are rewarded with high search engine rankings over the long-term.

With that in mind, Renew Marketing offers innovative search engine optimization services in Dallas. Whether your company is starting a website for the first time, or you just want to push your site to the top of Google’s (or Bing’s) search engine results page, Renew can help optimize your company’s online presence.

Contact Renew Marketing today to discover how our internet marketing agency in Dallas TX can help your company increase its impact online.