Google’s Product Search feature has been around for quite some time. However, the search engine giant just got a little more competitive recently when it announced that it would no longer list products for free throughout its network.
Previously, Google AdWords allowed companies to list products for free through Google Product Search. Merchants were able to use the Google Merchant Center (aka Google Base) to freely advertise their products online. Now, product feed submissions and display advertisements will cost money. All submissions will be done through something called ‘Google Shopping’.
This is great news for Google’s shareholders, but it might not be a happy moment for the network of businesses that rely on Google for their revenue. Pay Per Click advertisers in the Dallas area may suffer as their results page advertisements become less prominent.
What is Google Shopping?
Google Shopping is the service formerly known as Google Product Search. Essentially, it adds another row of advertisements onto Google’s search engine results page. Google AdWords results will continue to be listed at the top of the page and along the right-hand sidebar. However, between the first search engine result and the top AdWords banner there will be a special “Shop for ____ on Google” section.
Let’s say you’re searching for soccer balls on Google. At the top of the search engine results page there will be a header that says “Shop for soccer balls on Google.” Underneath, there will be several pictures of different soccer balls along with a link to the stores that sell those products. All a searcher has to do is click on one of these results to be instantly taken to the product website.
Getting listed on Google Shopping
In order to be listed on Google Shopping, you must first become a ‘Google Trusted Store’, which means that you have applied to the program and passed a set of qualifications. Before admitting you to the program, Google will ensure that your shipping and customer service meets a set of standards. Then, you will insert a piece of code within the checkout section of your shopping website, allowing Google to monitor order information.
After that piece of code has been inserted, Google will monitor various data points for the next 28 days. They’ll monitor how long it takes to ship each item, as well as the number of errors that customers experience while browsing your shopping site. If the merchant is error-free for that 28 day period, you’ll be able to add a ‘Google Trusted Stores’ logo to your website.
To learn more about the application process for Google Shopping, click here.
Renew Marketing can help you sell products online
If you’re an online merchant, you don’t have to be disheartened by this latest piece of news from Google Shopping; instead, take advantage of it! Google has put an end to free listings, but that has just narrowed down your competition. Paying for an advertisement today can give you a significant advantage over the competition.
Contact us today to find out how you can be one of the first advertisers to optimize your company’s services for Google’s new Shopping feature. At Renew Marketing, we provide a wide range of internet marketing Dallas services. From web design to social media marketing, we have what you need to make an impact online.