5 Simple Reasons Why Your Company’s Website Needs a Blog
Today, many businesses run blogs on their websites. Some blogs display important news stories about the company, while others are filled with fun facts, trivia, and other information.
No matter which industry your business is in, running a blog is a valuable way to enhance your website’s online presence. Today, I’m going to explain the most important reasons why your company’s website needs a blog.
5) Give your company a visible and interactive presence
Running a blog lets potential customers see your business in a different light. Your blog post might have an author’s profile image at the top of the page, or it may feature detailed personal stories. In either case, customers get to see your business and its employees in a more personable light.
Furthermore, customers can interact with your blog. They can leave comments. You can spread the stories on social media. In short, you can do all of the things business consultants recommend when they say buzz words like “branding”, “interaction”, “engagement”, etc.
4) Draw in customers
Blogs draw in customers by giving them something to read and look at. Instead of clicking on your site, reading about your services and pricing, and then closing their browser and forgetting about you, customers can choose to read a few blog posts. The more interesting the title, the more likely they are to spend more time on your site.
Furthermore, when your blog posts appear on search engines – which they inevitably do – you can start drawing in traffic from people who had no idea your company even existed. Every blog post expands your online presence a little more, which is why blogging is such a valuable activity.
3) Attract long-tail search traffic
Blogs give websites a massive SEO boost – something we’ll discuss below. In addition to increasing the SEO value of the site and its pages, blog posts attract long-tail search traffic.
Long-tail search traffic refers to people searching smaller niche keywords. Instead of searching for “wedding venues Dallas”, for example, these niche searchers might be typing in keywords like “what are the best wedding venues for military families in Garland Texas”.
Instead of building an entire webpage around these long-tail keywords, you can create a blog post that targets several keywords. Write a post listing the best niche wedding venues in the Dallas area, for example, and you can attract large numbers of highly-targeted traffic.
2) Share valuable employee knowledge
Your employees likely have a wealth of knowledge they’ve accumulated over years in the industry. If you’re working in a specialized industry, then it might be impossible to find this knowledge online.
Share this knowledge with the internet in the form of a blog post and watch traffic and backlinks pour in. This works particularly well in niche areas of construction or trades industries where “textbook knowledge” varies considerably from “on-the-job knowledge.”
1) SEO benefits
If your business doesn’t have a firm SEO plan for its website, then you’re missing out on a significant opportunity. Regular blogging increases visitor interaction, creates internal backlinks, and attracts external backlinks from other industry sites. All of these things are looked at favorably in the eyes of Google and are virtually guaranteed to increase site rankings.
If you want your business to appear on the first page of Google Search for high-value industry keywords, then operating a blog is a great place to start.