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5 Easy Ways to Speed Up Your WordPress Website

 Renew Marketing    Analytics

5 Easy Ways to Speed Up Your WordPress Website

WordPress is one of the world’s most popular content management systems. It’s used by about one in five websites online today. It’s also free and easy to use: two things that everybody on the internet seems to appreciate.

Is your WordPress site slow? Does it take a long time to load or respond? If so, then you need to optimize your site as soon as possible. Nobody likes waiting around for a website to load. Every extra second of loading time means fewer website visitors.

Here are our favorite speed optimization tricks for your WordPress website:

5) Fix poorly optimized mobile design

Many WordPress themes will automatically adjust to mobile screen resolutions, effectively giving your business a mobile website.

In some cases, however, your theme may not be optimized for mobile devices. Visitors may experience resizing problems and certain plugins may not work. All of these problems can slow down your WordPress site on mobile devices.

If you do not currently have a mobile version of your WordPress website, then you need to build one or hire a web developer as soon as possible. More people access the internet on mobile devices than ever before and a poorly optimized mobile website could be bleeding traffic and revenue from your business.

4) Reduce plugins

Plugins are one of the main advantages of using WordPress. Plugins significantly enhance your site’s functionality. Unfortunately, there’s also a downside to plugins: they seriously impact website performance.

Using too many plugins on your site will slow performance to a crawl. The best way to identify resource hogging plugins is to install yet another plugin called P3 Plugin Profiler. This will show you which plugins are slowing down your site.

If you’re really dedicated to improving site performance, then disable all your plugins. Check site speed. Then, re-enable each plugin one by one. In many cases, 9 of your 10 plugins will have no discernable impact on site performance, but a single plugin may slow your site to a crawl.

Tip: “Related posts” and “popular posts” plugins tend to be particular resource-heavy.

3) Caching

Caching is a small change that can have a massive impact on site performance. Caching is a complicated process made simply by WordPress plugins. Popular caching plugins include WP Super Cache and W3 Total Cache. Configuring all the settings takes some technical skill, but even beginners should be able to figure out the basics.

Caching will save portions of your site, which means visitors don’t have to reload those portions every time they visit your site or click between pages. It can have a significant effect on site speed and is recommended for any website owner suffering from poor performance.

2) Optimize uncompressed images

Images are the downfall of site speed. Unfortunately, a site without images is pretty boring to look at.

Fortunately, there is a way to have your cake and eat it too. Most images are filled with unnecessary data. If you have multiple images on your site, then all of this unnecessary data can add a few seconds to site loading time.

There are good plugins which remove this data, including WP Smush.it. That plugin reduces image file sizes and improves site performances. In some cases, it will convert .gifs to indexed PNGs to minimize file sizes.

1) Change your hosting provider

Okay, this might not be the easiest way to speed up your WordPress website, but it’s something you should consider if you have tried all other tips listed here. In many cases, your WordPress host is the problem – not your website.

Web hosts are changing all the time. A web host that may have been fast and top-rated a few years ago could be slow and poorly-rated today. Review your web hosting package and see if other users are complaining about speed problems.

Speed problems are particularly common on cheaper shared hosting plans. Web hosts often cram dozens or even hundreds of customers onto a single server, which gives each customer a smaller portion of bandwidth and processing power.

Changing your hosting provider may seem like an intimidating process, but it’s probably not as difficult as you think. Most web hosts offer website transfer services for new accounts, and some hosts even do it for free.

Looking for other WordPress webmaster services in Dallas? Contact Renew Marketing today for your free consultation!