How to Maintain your WordPress Website for Maximum Security
WordPress websites get hacked on a daily basis. In most cases, your WordPress website doesn’t get hacked because someone guessed your password. It gets hacked because one of your plugins is out-of-date. An attacker exploits your out-of-date plugin’s weak security. Using the plugin, they can gain access to your website. Hacks like this can easily... Read More
Yes, Your Business Still Needs a Blog: Top 5 Advantages of Blog Management
Blogging is one of the internet’s most widely-used marketing techniques. In the past decade, business blog spending has continued to rise year after year. For small and medium-sized businesses, however, blogging can be a difficult decision: you don’t have a dedicated marketing department that can produce great blog posts on a regular basis, nor do... Read More
Does Your Business Need a Chatbot? Here Are the Pros and Cons
Chatbots are popping up on more and more websites around the world. But does your business actually need a chatbot? Will it have a tangible impact on your conversion rates or sales? Today, we’re explaining everything you need to know to make an informed decision about adding chatbots to your website – including what exactly... Read More
5 Unfortunate Myths Local Business Owners Believe About Local SEO
Local SEO is one of the least-understood aspects of the SEO industry. For local businesses, local SEO is also the most important aspect. With that in mind, let’s take a look at some of the unfortunate myths local business owners believe about local SEO: 5) Posting on Google+ Improves Rankings When Google+ was first introduced... Read More
How to Use Content to Boost Trust for Your Brand Online
One of the key goals of online marketing is to build trust for your brand. Anyone can post a website, a blog, and social media profiles online. But actually building trust through these platforms can be challenging. Fortunately, you can solve this challenge through the intelligent use of content. How can you use content to... Read More
5 Social Media Marketing Strategies We Can Learn from BuzzFeed
BuzzFeed may be the masters of social media marketing online. They aggregate content from thousands of different social networks, organize that content in a meaningful way, and then market it across multiple platforms so its generates the maximum number of possible hits. Header photo courtesy of Buzzfeed.com Want to get better at social media marketing?... Read More
The Best New Metrics for Analyzing Your Content Marketing Strategies
Measuring the effectiveness of your content marketing can be difficult. Sometimes, “views”, “bounce rate”, and “conversions” don’t tell the full story. Today, a number of new content marketing metrics are emerging. These metrics help you measure the effectiveness of your content marketing in more ways than ever before. They’re used by BuzzFeed and other major... Read More
5 Outdated SEO Strategies You’re Probably Still Using
The SEO industry changes more frequently than almost any other industry in the world. As a small business owner, keeping up with all these changes can be hard. The strategies that worked yesterday might not work tomorrow. In fact, some strategies that worked yesterday can actually harm your SEO tomorrow. With that in mind, we’re... Read More
7 Underrated Ways to Improve Your Business’s Web Design to Boost Conversions
Conversion rate optimization is a mandatory goal for any company that has a website. When more people visit your website and perform an action – like enter an email address or request a consultation – that means more business. As you might expect, strong conversion rates start with strong web design. Today, we’re sharing 7... Read More
How Good Website Maintenance Can Protect You From Lethal BEC Scams
BEC scams are a frightening new trend in the world of online security. Without good website maintenance, your business’s website may be an easy target. BEC stands for Business Email Compromise. According to the FBI, these scams have skyrocketed by more than 270% since the beginning of 2014. The last FBI reporting showed that 7,000... Read More
